Stop doing by hand what your Salesforce could do itself.

Most of the busywork your team grinds through in Salesforce every day — reading, sorting, prioritizing, tallying — is work AI can now do quietly in the background, inside the system you already use. The judgments your people make by hand become data that writes itself, and once a judgment lives in a field, everything downstream can run on its own.

Here’s one we run in our own org, every day:

The ways you win

When AI takes a job off your team’s hands, the payoff shows up in one of a few ways — and they’re worth knowing, because they’re where the value hides.

Most often it’s the same work, done better. Faster: what took an afternoon happens in seconds. More consistently: it runs on every record, every time, not just when someone has a spare minute. More thoroughly and accurately: nothing gets skipped, mistyped, or forgotten. And often cheaper — work that used to mean another hire, handled by the system you already pay for.

But the part most teams haven’t considered is the work that becomes newly possible. There’s a whole category of valuable work nobody does today, simply because doing it by hand for every record would never be worth the hours — reading every inbound lead’s website, scoring every open deal overnight, summarizing every case the moment it closes. When the system does it itself, the cost of “thorough” drops to almost nothing, and things that were never worth doing suddenly are. That’s usually where the biggest wins are hiding.

The bigger win — and why now

Do this well, in the right place, and it stops being about saving a few hours. It becomes an edge — the kind that makes a customer wonder how did they do that?, leaves a competitor a step behind, and gives your team work they’re actually proud of.

We won’t pretend to know what that edge is for you. Anyone who tells you — on a website, before they’ve met you — is guessing, and they’ll be wrong. What sets you apart depends on your business and your market: the one thing you could suddenly do that no one in your space expects. Finding it is the whole point of the first conversation.

Here’s what we’ll say plainly: the window is open right now, and it won’t stay open. AI this capable is genuinely new, and most companies haven’t worked out how to use it — which means the advantage is still sitting there, unclaimed. A gap is already forming between the businesses putting AI to work and the ones still doing everything by hand, and it’s going to keep widening.

And the businesses best placed to move first aren’t the big enterprises weighed down by committees and six-month roadmaps. They’re the growing ones that can decide this week. You have speed where they have process, and clarity where they have politics — and the big Salesforce shops are aimed at the enterprise, which leaves the window wide open for you. You’re more ready to win than you realize, and right now you can still be on the early side of the line.

Who you’re working with

You’ve sat through the demos and read the whitepapers. You don’t need another pitch — you need someone who actually builds Salesforce AI solutions, and will tell you the truth about what AI can (and can’t) do for you.

That’s the practice: certified in Salesforce, fluent in Anthropic’s Claude, and deliberately independent. We take no referral fees from Salesforce and earn nothing when you buy more licenses, so we recommend the path that actually fits your business and your budget — even when it’s the cheaper one. And we run our own business this way every day, so every recommendation has already survived contact with our own pipeline.

I’m deeply connected to both the Salesforce and Anthropic ecosystems — but I’m 100% in your corner, not in their pocket.

Eric Lovgren, lovgren.ai

When you’re ready

There’s no big commitment to find your edge. It starts with a conversation — thirty minutes, no pitch — about what’s possible inside your org. When we find one worth building, it’s a two-week build for a flat $5,000, and you own everything we make. No retainers, no surprises, no roadmap that ends in a bigger invoice. Exactly how it works — the steps, the price, what you own — is laid out in full under Get Started, but the fastest way to see what’s possible for your business is to talk it through.

Talk to Eric See how it works

No Pitch, Just Possibilities.