Small businesses are uniquely suited to transform with AI — and most of my industry has quietly decided they’re not worth the trouble. That’s backwards. I built this practice to prove it.
I’ve spent years inside Salesforce orgs — building them, configuring them, and untangling them — for companies of every size. When AI finally got good enough to do real work instead of just demo well, I started building it directly into those orgs: on real data, taking real work off people’s plates. That’s the work I love. It’s also the work the industry isn’t built to deliver to a growing business.
How the work usually gets sold
If you’ve run a Salesforce project before, you may already know why it’s been missing. Most partners are paid through license sales and the next signed deal, so the incentives quietly point away from you. The cheap way to win a project is to bid it lean, staff it with junior people, and make the margin back later — on change orders once the scope “grows,” or on the next engagement. When a project goes sideways, the partner moves on, and someone like me gets the call to clean it up — usually after the time and the money are mostly gone. I’ve taken enough of those calls to know it isn’t bad luck. It’s the incentive structure working exactly as designed.
The cheapest path for most partners is the worst path for you. So I built mine the other way around.
Eric Lovgren, lovgren.ai
Why I’m independent
So I structured everything to sit on your side of the table. I take no referral fees from Salesforce and earn nothing when you buy more licenses. I’m certified and deeply connected to both ecosystems I work in — Salesforce and Anthropic’s Claude — but I stay independent on purpose. When the cheaper path is the right one, that’s the one I’ll point you to. Most partners are paid to sell the premium path, so telling you to skip it is something they often structurally can’t do. I can, because I have nothing riding on the answer except whether it’s right.
If Salesforce’s native AI tools (Agentforce, Einstein) are the right fit, I’ll build with those. If Claude and the Model Context Protocol deliver better results for your use case, I’ll build with those instead. My job is to find the best solution, not to push one vendor’s product.
Red Pill or Blue Pill: the SMB guide to AI on Salesforce →
The person you talk to is the person who builds your automation. No junior consultants. No offshore teams. No six-month timelines.
Why a growing business has the edge
And this is more than a complaint: a growing business is actually better positioned for AI than the enterprises everyone chases. Enterprises have budgets; you have speed. Enterprises have committees; you have clarity. Enterprises say “we’ll revisit this in Q3”; you can say “let’s ship it next week.” Those aren’t weaknesses. For AI adoption, they’re superpowers.
Most Salesforce consulting is built for enterprise economics. I built this for small-business economics — and that changes everything about price, timeline, and complexity. That’s the mission: AI for the businesses Salesforce ignores, built by someone who’s actually in their corner.
I run my own business on this
This isn’t theoretical for me. I use Claude, MCP, and Salesforce together to run my own practice — lead research, pipeline, follow-up, data cleanup. I build what I use, and I don’t recommend anything I haven’t already trusted with my own business.
When a new lead lands in my org, AI reads the company’s website, writes a Hot / Warm / Cold verdict to a field, drafts a first outreach email, and routes the hot ones straight to me. It runs on every single lead, the moment it arrives.
Here’s how I connect Salesforce to Claude with MCP →
If that’s the kind of person you’ve been looking for, the next step is just a conversation — no pitch, no slides, no junior rep. Just me, thirty minutes, and a clear read on what AI can do inside your org.
No Pitch, Just Possibilities.
In your corner, not their pocket
Why I went independent — and who I built this practice for.